BALT Consultoria
POCKET REPORT: THE EMERGENCE OF POST-WELLNESS
April 2026
How the Wellness Crisis is Transforming the Future of Health and Well-being
Our first Pocket Report, "The Emergence of Post-Wellness" investigates the shifts in how Brazilians relate to well-being and the limits of a model that is already beginning to wear thin.
Explore the signals of this new movement and understand how brands can build more human connections in a landscape that rejects high performance and seeks new meanings for self-care.